Wendy J Braun

EXPERIENCE

Director, Martech Consulting, Business Development & Digital Content
Ensemble Systems | Jul 2018–Present | Vancouver, BC

• Building strategic partnerships and driving business opportunities with a focus on Martech, Digital Experiences, and Customer Data Platforms (CDP).
• Design, development, and implementation of marketing technology solutions.
• Leading multiple teams of developers, writers, content creators, and marketing technologists.
• Bridging the gap between developers building tools and the end-user development community.

Previous positions at Ensemble:
Director, People & Culture, Oct 2021–Oct 2022
Manager, Developer Documentation & Digital Content, Oct 2020–Oct 2021
Software Developer, July 2018–Oct 2020

Director, Marketing & Events
Fully Managed | Jan 2017–Feb 2018 | Vancouver, BC

• Developed corporate communications strategy and annual multi-channel marketing plan including presentations, website content, blog, media releases, print collateral, and email.
• Maintained digital content management sytem (CMS), including building web pages and content using HTML and CSS.
• Acted as project manager for 15th Anniversary brand refresh, including redesign of logo, corporate website, and all print and digital collateral.
• Managed relationships with multiple stakeholders including vendors, clients, community partners, and government agencies.

Director, Marketing & Events
BC Tech Association (formerly BCTIA) | May 2011–Dec 2017 | Vancouver, BC

• Managed design, implementation, and maintenance of multiple corporate sites, micro-sites, and email programs using HTML, CSS and Creative Cloud.
• Led annual corporate communications strategy integrating social media, blogs, media releases, and email newsletters.
• Developed communications launch strategies for new BC Tech programs, including: HyperGrowth, HyperGrowth:Life, FinTech, and the BC Tech Innovation Hub.
• Championed the strategy, marketing, logistics, and delivery of the Technology Impact Awards (TIAs), BC's longest-running tech awards program and largest celebration of technology.
• Led logistics and delivery of over 140 annual association events, including workshops, TechBrew, talent event, etc.

Previous positions at BC Tech:
Marketing Manager, May 2013–June 2015
Marketing & Communications Specialist, May 2011–May 2013

Marketing Manager, Retail & eCommerce
Please Mum Head Office | Mar 2009–May 2011 | Vancouver, BC

• Built promotional emails and managed corporate website using HTML and CSS.
• Doubled national email marketing database to over 280,000 subscribers.
• Developed and integrated social media strategy, building Facebook community of more than 20,000 followers.

Previous position at Please Mum: Marketing Specialist, Mar 2009–Sept 2009

Marketing & Communications Coordinator
School District Systems (SDS) Software | Mar 2006–Feb 2009 | Vancouver, BC

• Managed corporate communications including media releases, RFP responses, and software user guides.
• Maintained relationships with key stakeholders, including: media, Government regulatory agencies, suppliers and user groups across Canada.
• Led the delivery of two national user-group meetings.

Program Manager, Recruiter & Trainer
Consumer Impact Marketing (CIM) | May 2004–Oct 2005 | Vancouver, BC

• Worked directly with major brands (Disney, Microsoft Xbox, MUCH Music, TELUS, Pepsi, and more) to build strategic experiential marketing activations to deliver on their corporate business objectives.
• Led recruitment in Vancouver, hiring more than 100 representatives to participate in seasonal campaigns.

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CERTIFICATION

Adobe Qualified – Adobe Experience Platform, Adobe
Adobe Certified Expert - Adobe Analytics Business Practitioner, Adobe
Adobe Professional - Adobe Analytics Business Practitioner, Adobe
Google Analytics Individual Qualification, Google
Social Marketing Certification, Hootsuite
Salesforce Administrator, Salesforce

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EDUCATION

Web Development Diploma, Lighthouse Labs
Full Stack Path, Codecademy
SQL Basics, Khan Academy
Rails for Zombies, Code School
Try jQuery, Code School
Management Certificate: Marketing Communications, BCIT
BA: English Literature & Commerce, University of British Columbia

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VOLUNTEER

Mentor, Women in Communications & Technology (WCT BC) | Feb 2019–Present
Past-Chair, Women in Communications & Technology (WCT BC) | Oct 2016–Dec 2018
Chair, Women in Communications & Technology (WCT BC) | Aug 2014–Sept 2016
Vice President & Events Director, Vancouver Southsiders | Dec 2013–Dec 2014
Vice Chair & Communications Director, WCT BC | Sept 2013–Aug 2014

TECHNICAL SKILLS

Adobe Experience Platform
Real-Time Customer Data Platform (RTCDP)
Adobe Journey Optimizer
Customer Journey Analytics
Data Collection Tags
WebSDK

Marketing Technologies
Adobe Analytics
Adobe Campaign Classic
Adobe Campaign Standard
Adobe Target
Google Analytics/GA4
Hootsuite
Kentico
MailChimp
Marketo
Pardot
Salesforce
Segment
Sitecore
Wordpress

Design & Prototyping
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Project Management
Asana
Basecamp
Jira
Trello

Languages
JavaScript
Ruby
Markdown
HTML/CSS/SCSS

Frameworks
React
React Native
jQuery
npm
yarn
Bootstrap

Systems & Databases
Git
MongoDB
PostgreSQL
Postman
Snowflake
SQL

Text Editors
Visual Studio Code
Sublime
Atom

G Suite

Microsoft Office

STRENGTHS

Strategic Partnerships
Relationship Management
Project Management
Strategic Planning
User-Focused Design
Corporate Communications
Event Planning & Delivery
Talent Development